Google versus Apple: Same Exterior, Different Innovation Engines
Very interesting article on how two big innovators are very successful but use different innovation approaches. The main point that this article indicates in my opinion that innovation is not about the tool or process the company is using, it is more about how they clearly define their objective, how they communicate the objective and how they implement it without focusing on the external/internal distractions.
Lot of companies fail to copy Google or Apple's innovation techniques because they focus on the tool rather than the objective or vision of their company so they end up with dealing with different techniques or using different tools that are not matched with their objective.
Lot of companies fail to copy Google or Apple's innovation techniques because they focus on the tool rather than the objective or vision of their company so they end up with dealing with different techniques or using different tools that are not matched with their objective.
No comments:
Post a Comment